Apex Expeditions

Context

Apex Expeditions creates one-of-a-kind travel experiences that allow travelers to explore unique locations around the world. Destinations include Greenland, Antarctica, Central and South America, Asia and Africa. Apex’s trip leaders bring deep local knowledge to provide travelers a rich, immersive cultural and wildlife experience.

Approach

The design team at RMB Vivid conducted extensive collaborative meetings with Apex principals and trip leaders to help define the Apex story, and to gather and curate a selection of stunning photography taken by Apex’s own staff. Metric Media helped RMB construct a responsive web experience that places this dramatic imagery front and center, promoting discovery and exploration of the website just as Apex champions discovery in the physical world. This included development of a custom Google maps framework that allows Apex to map out each expedition and include trip highlights and imagery.

Results

The company’s launch was a resounding success. Now in their fourth year, Apex’s trips consistently sell out quickly and clients rave about their experiences. Meanwhile Apex staff easily manages all content on the site, which helps keeps their site maintenance costs at a minimum.